The impact and extent of social media is surely on the rise. More and more people are signing up on social networking sites and spending more time online as well. Two-thirds claiming to visit sites such as Facebook, Twitter, and MySpace, the social media traffic is up by about 230% from the 20% penetration in [...]
Social Media Usage is on the Rise
by Apoorvaa Deshpande on 05. Aug, 2010 in social media roi, social media statistics
Survey: Teens moving out of Facebook
by Pooja Naik on 21. Jul, 2010 in Facebook, insights, social media statistics
Facebook may be the most popular Social Networking site in the world where 78% teens have created a profile and 69% are still active, but the past few months have seen them delete their Facebook accounts feverishly.
The graph below shows the Google Trends result for ‘how to delete Facebook account which clearly seems to be [...]
Location-Based Text Marketing: The Next Big Thing
by Apoorvaa Deshpande on 08. Jul, 2010 in Social Media Tools, insights, social media marketing
More and more people are going for smartphones to keep pace with the latest technological trends. But still the population using traditional phones will always be a considerable amount. According to Morgan Stanley, feature phones are still the devices in the hands of most mobile users. An April 2010 ExactTarget study found 58% of all [...]
Social Media is on the Rise with Rising Privacy Concerns
by Apoorvaa Deshpande on 30. Jun, 2010 in insights, social media marketing, social media roi
After the recent spate of controversies over privacy issues with Google and Facebook, it is easily assumed that online security is a matter of concern to all users. But social networking sites have not experienced any exodus of users, which leads everyone to wonder whether web users really care about online security.
According to a May [...]
How Do You Define Success in Social Media?
by Apoorvaa Deshpande on 29. Jun, 2010 in insights, social media roi, social media statistics
No matter what you see your company is doing in social media, you need to stop and ask yourself, should I be doing that too? Are we really the same if we are competition? Here’s the thing about social media marketing – no two businesses are ever the same when it comes to engaging and [...]
Small Businesses are a Hit with Time Spent Online
by Apoorvaa Deshpande on 16. Jun, 2010 in social media statistics
Nowadays, increasing your sales in a business has become lot easier and the mantra is to just be hyperactive in the online world. According to a study by American City Business Journals of owners, CEOs and presidents of US companies with fewer than 500 employees, the online activities of all small-business owners directly correlate with [...]
Social Media- A Great Tool for Lead Generation
by Sahil Shah on 04. Jun, 2010 in social media statistics
Social Media is growing tremendously and folks always said that it is a great platform for branding or marketing communications for that matter. But there is a new finding which reveals that Social Media is best when it comes to getting prospective customers for the company to try and buy the offerings.
According to recent surveys, [...]
Women on Top of Social Networks: Brands Rule
by Sahil Shah on 24. May, 2010 in social media statistics
A study by SheSpeaks and iVillage recently confirmed that in the US, coupons and friend recommendations are major purchase drivers. It states that about one-half of women in the US were fans or followers of a brand’s social media marketing presence in April 2010.
The study found out that women were the first to follow or [...]
- Facebook Advertising Increases 1900% This Year 21. Jul, 2011
- Google+ Will Undergo Intense Scrutiny: Will Competition Amongst Brands Ensue? 15. Jul, 2011
- The Past And Future Of Facebook Shopping 15. Jul, 2011
- Facebook’s New Effort To Capture The Mobile Sphere 14. Jul, 2011
- The Small Tweets Roll One Million Apps 13. Jul, 2011
- Facebook Advertising Increases 1900% This Year 21. Jul, 2011
- Google+ Will Undergo Intense Scrutiny: Will Competition Amongst Brands Ensue? 15. Jul, 2011
- The Past And Future Of Facebook Shopping 15. Jul, 2011
- Facebook’s New Effort To Capture The Mobile Sphere 14. Jul, 2011
- The Small Tweets Roll One Million Apps 13. Jul, 2011
- africanlegend: I'd definitely consider switching over seriously i...
- shweta: Amazing piece of info.. :) ...
- Dakota Gattshall: hey there and thank you for your info – I’ve certa...
- Hugo: That is a thing I must find more information about...
- Su: Useful knowledge! I have been looking for some thi...