CMO.com is a website that provides insights on online marketing as well as newest happenings in the realm of social media. In February 2010, they issued the first CMO’s “Guide To The Social Media Landscape”. This year, in they have released the updated version of the guide.
The updated guide had four sections, which are: customer [...]
Which Social Media Platforms Are Best For Your Business
by Shabbir Akhtar on 05. Jul, 2011 in Facebook, Infographic, Twitter, social media marketing
Indian Consumers Using Social Media For Customer Service
by Shabbir Akhtar on 06. Jun, 2011 in Facebook, Twitter
Ovum, a research firm, has reported of the widespread use of social media for customer services by consumers. According to the report, in India, 40 percent consumers are getting customer support facilities through social networking channels while in the US and UK, only 12 percent customers use social media for a [...]
The Effect Of Twitter On Students’ Grades
by Shabbir Akhtar on 17. May, 2011 in Infographic, Social Media Tools, Twitter
Experts are now considering social media as an effective tool to be utilized for education. An infographic that master-degree-online.com has published, complies with this. A study was conducted upon 125 students amongst whom 70 students were in the first group and 55 were in second.
As both these groups were approaching to the semester exam, the [...]
Personality Test Of Employees Goes Online Using Facebook
by Shabbir Akhtar on 11. May, 2011 in Facebook
A recent study by some university professors revealed that in order to know about their prospective employees, employers might check out the Facebook profiles of those people. This study was conducted by Jennifer Golbeck and her colleagues at University of Maryland. They surveyed 300 Facebook profiles and took a note of [...]
Social Media Advertising Revenue To Reach $8.3 Bn In 2015: BIA/Kelsey
by Shabbir Akhtar on 04. May, 2011 in Facebook, Twitter, social media marketing
Social media as an industry will continue to boom, it will not be saturated in the near future. According to BIA/Kelsey, a social media advisor firm, social media advertising revenue will go up to $8.3 billion within 2015, while In 2010, revenue spent on social media advertising was $2.1 billion. So, the [...]
Social Media Allowing Recruiters To Find Candidates For Jobs
by Shabbir Akhtar on 03. May, 2011 in Facebook, Twitter
It’s time you start polishing that Facebook profile of yours and start maintaining your Twitter profile — A new survey from the Society for Human Resource Management shows that 56 percent of employers refer to social networking sites to find the right person for the job. The report informs, “Social networking websites [...]
The Increasing Use Social Media By Teachers In And Out Of The Classroom
by Shabbir Akhtar on 01. May, 2011 in Facebook, Social Media Tools, Twitter
It’s not only students, teachers are also becoming increasingly addicted to social media. A website called Schools.com introduced an infographic that shows how social media is becoming pertinent in the realm of higher education. The infographic is based on a survey of 20000 professors. 80 percent of them refer to social media outlets and recent [...]
Does Social Media Affect The Grades Of Students?
by Shabbir Akhtar on 22. Apr, 2011 in Facebook, Infographic, Twitter
Is social media good or bad for students? OnlineEducation.net has answered this question after collecting heaps of data on college students and their social media usage habits. The report prepared by them provides inconclusive results as the study shows that although students have a tendency to get addicted to social media, the same platforms can [...]
Social Media Marketing To Grow Further In 2010
by Shabbir Akhtar on 20. Apr, 2011 in social media marketing
Over the past few years year, online marketers have been using social media for brand promotion and marketing. This year, the use of social media will further increase. Effie Worldwide and Mashable conducted a poll which shows that this year 70 percent of marketers will increase spending on social media by more than 10 percent.
The [...]
Social Media Not A Compulsion For 44 Percent Of Fortune 50 Brands
by Shabbir Akhtar on 05. Apr, 2011 in Facebook, Twitter, social media marketing
Are corporate tycoons trying to build up an all pervasive online presence? B.L. Ochman’s holds a different opinion. Opposite to the popular belief, she wrote in her article on Adage that big companies are less concerned about social media promotions.
In that article, Ochman came up with some intriguing findings. Amongst the Fortune 50 companies, only [...]
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