The impact and extent of social media is surely on the rise. More and more people are signing up on social networking sites and spending more time online as well. Two-thirds claiming to visit sites such as Facebook, Twitter, and MySpace, the social media traffic is up by about 230% from the 20% penetration in [...]
Tag Archives: social media roi
Does Number of Fans quantify Social Media Success?
Numbers gives such a concrete basis to any business that marketers are almost addicted to it. This addiction has creeped into social media as well. More and more brands tend to measure the success of their products or services by the number of fans they have. But does the number of fans really signify the [...]
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How much are Fans worth on Facebook
One of the surest ways to gain more profit in any advertising campaign is to have a better understanding of your potential customers. Identify their needs, their buying patterns, and what tickles them. The same principles are valid for social media marketing. Brands make huge marketing campaigns on social media and also acquire huge fan base [...]
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10 Golden Rules towards effective Social Media Campaigns
What comes to your Mind when you think about some Kickass Social Media Work in India? Is the Glamour, Glitz, Star Power or Branding or a heady mix of all of it? What are the elements that make an exemplary social media campaign?
Truly, the success of a social media campaigns does not rely on some [...]
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Businesses Shift Focus to B2B Social Media in 2010
I am happy to announce a timely shift in Businesses who are now seriously looking at social media as a huge potential for marketing and churning profits out of the same. According to recent reports, business-to-business (B2B) spending on social media is set to increase dramatically over the next few years.
I’ve been optimistic of the [...]
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B2B Spend on Social Media is on the Rise
Businesses are now seriously looking at social media as a huge potential for marketing and churning out profits. According to recent reports, business-to-business (B2B) spending on social media is set to increase dramatically over the next few years.
B2B participation in social media marketing is steadily increasing, and marketers are beginning to see opportunities to generate [...]
What does a Fan actually do on your Facebook Fan Page?
There are innumerable blogs on the web talking about how you can use Facebook and leverage your brand presence to around 400 million users in the whole world. Everyone talks about what you can do on the fan page and how it betters your Return on Investment efforts on Social Media. There have been articles [...]
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Sysomos “Audience”: A New Tool to Measure Social Media ROI
Every time there is a new tool in the market to justify the Social Media ROI needs of a brand, a lot of analysis supports the whole conundrum. But none of the tools that I have seen in the market were as promising as the “Audience” by Sysomos. The very reason I say Audience has [...]
Social Media Analytics: To Measure The Medium or Your Investment?
While a lot of the current crop of tools are awesome listening tools, listening is only one half of the whole bit. The important point is what you did with the data that you gathered, and how can you initiate a lot many more conversations about your brand. How effective is the community you have built and how influential is it. A good example of this is the Twitter community 2 years back, Wordpress 3 years back, Apple as always. And we need dashboards that measure this performance around your brand. Measure the social in social media than the media in it. And I hope that’s where Social Media Measurement tools are headed to.
Can Social Media Marketing Deliver Real World Value?
The real challenge for social media just like for other digital media advertising or marketing initiatives is the ROI. But the mistake made by Banner s/SEM or SEO per say has been the metrics used for what was termed as ‘value’. ‘Clicks’ have been both the boon and bane for the digital medium and has [...]
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