Last year a study by Nielsen had concluded that Bing was the fastest-growing search engine in the U.S. after it had a growth of over 22%. Now it seems like Twitter has taken its place. With a whopping growth rate of about 33% over the last one year its co-founder might have managed to prove [...]
Twitter- The World’s Fastest Growing search Engine
by Pooja Naik on 14. Jul, 2010 in Twitter, social media marketing, social media statistics
Salesperson Profiting from Social Media
by Apoorvaa Deshpande on 13. Jul, 2010 in social media marketing, social media roi
Gone are the days when salespersons and hawkers went door to door selling their products.
Now the Internet is a great resource to get your goods into the right hands, but it can also be a confusing mess of options. How do you find the right people online? How can you get your products to them?
More [...]
4 Things to Keep in Mind while Marketing on Facebook
by Pooja Naik on 07. Jul, 2010 in Facebook, insights, social media marketing
Want your Facebook page to shoot to fame but don’t know how to go about it? The strategy behind a Facebook page does not need to be complicated—but it does need to be carefully thought out in advance. When it comes to growing Facebook pages, that’s where business owners and marketers get stuck—they over-complicate things. [...]
Students Annoyed by Mobile Advertising
by Apoorvaa Deshpande on 05. Jul, 2010 in Social Media Tools, social media marketing, social media statistics
When you rush to your mobile after hearing that familiar message tone, you definitely don’t expect an advertisement nicely perched in your inbox, an uninvited guest. More and more college students are falling prey to the unwanted marketing messages. Social media marketers are sure to hit upon some target when they focus on the college [...]
5 Steps to Rock Your Event Marketing via Twitter
by Apoorvaa Deshpande on 28. Jun, 2010 in Social Media Tools, Twitter, insights
More and more people are understanding new potential of Twitter, especially in case of event management. Whether large or small, Twitter can enhance your event in a number of ways. Take a hint from MTV, who recently used a live Twitter Tracker for their 2010 Movie Awards. They encouraged those in the audience, as well as [...]
Infographic – Where Do We Spend Time Online
by Sahil Shah on 24. Jun, 2010 in Infographic, insights, social media statistics
Have mankind’s basic needs evolved to include time on the internet? From the results of a recent poll, it certainly seems that way! According to a poll on The New Business Blog, nearly 65% of us spend at least eight hours each day trolling the internet. It doesn’t take a math wizard to see that this [...]
Does Number of Fans quantify Social Media Success?
by Apoorvaa Deshpande on 23. Jun, 2010 in social media marketing, social media roi
Numbers gives such a concrete basis to any business that marketers are almost addicted to it. This addiction has creeped into social media as well. More and more brands tend to measure the success of their products or services by the number of fans they have. But does the number of fans really signify the [...]
Kids Safety: A must For Social Media Marketing
by Apoorvaa Deshpande on 23. Jun, 2010 in social media marketing, social media statistics
The biggest online risk to children is internet predators. The FBI reports that children who use chat rooms have a 100% chance of being contacted by an internet predator! They also report that 6 out of 10 children have received email or instant messages from a perfect stranger and disturbingly, more than half have written [...]
How much are Fans worth on Facebook
by Apoorvaa Deshpande on 21. Jun, 2010 in Facebook, insights, social media statistics
One of the surest ways to gain more profit in any advertising campaign is to have a better understanding of your potential customers. Identify their needs, their buying patterns, and what tickles them. The same principles are valid for social media marketing. Brands make huge marketing campaigns on social media and also acquire huge fan base [...]
Teens choose Texting over Emails and Social Media
by Sahil Shah on 17. Jun, 2010 in insights, social media marketing, social media statistics
Sending a message has become a child’s play nowadays, whether it is texting or email or sending messages through social networking sites like Facebook. But it is interesting to survey what medium of communication is most preferred. Email marketers fear losing their audience to social media whereas both the media combined feel the threat of [...]
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