Tag Archives: social media marketing

Prestigious Brands On Facebook Are Not Monetizing Fans Aptly?

by Shabbir Akhtar on 03. Jun, 2011 in Facebook, insights, social media marketing, social media roi

L2, in collaboration with Buddy Media observed how the most prestigious brands use social media and end up with some significant findings. The chief finding, which would surely surprise anyone, is that some of the top brands underestimate Facebook. Scott Galloway, who founded L2, wrote in this context, “Although many prestige brands maintain monocular focus [...]

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Invest In Sponsored Stories To Receive Higher CTR For Your Facebook Ad Campaign

by Shabbir Akhtar on 05. May, 2011 in Facebook, social media marketing

Sponsored stories, the latest display ad format by Facebook, appears to be the dark horse. The race is yet to be over and Sponsored Stories seems to surpass its counterparts. For 10 days, 2 Billion Facebook ad impressions were studied by TBG Digital, a Facebook Ads API service provider. What they [...]

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Social Media Marketing To Grow Further In 2010

by Shabbir Akhtar on 20. Apr, 2011 in social media marketing

Over the past few years year, online marketers have been using social media for brand promotion and marketing. This year, the use of social media will further increase. Effie Worldwide and Mashable conducted a poll which shows that this year 70 percent of marketers will increase spending on social media by more than 10 percent.
The [...]

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Social Media Marketing Scoring Past Search Marketing; Facebook Ad Price Jumps 40 Percent

by Shabbir Akhtar on 12. Apr, 2011 in Facebook, social media marketing

Efficient Frontier, a digital marketing firm released its global performance report of the first quarter of 2011. The report shows that the success of digital marketing undermines search marketing. Throughout 2010, marketing through digital media channels showed its strength, while the pace of search engine marketing started slowing down. This trend continues in 2011 as [...]

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Social Media Not A Compulsion For 44 Percent Of Fortune 50 Brands

by Shabbir Akhtar on 05. Apr, 2011 in Facebook, Twitter, social media marketing

Are corporate tycoons trying to build up an all pervasive online presence? B.L. Ochman’s holds a different opinion. Opposite to the popular belief, she wrote in her article on Adage that big companies are less concerned about social media promotions.
In that article, Ochman came up with some intriguing findings. Amongst the Fortune 50 companies, only [...]

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Ashley Boo Says She’ll Do Anything You Say

by Shabbir Akhtar on 30. Mar, 2011 in Facebook, social media marketing

Who is Ashley Boo? Lots of faces are perhaps coming to your mind, but I am not talking about any of them. I’m talking about a girl bot which is being used as an interactive promotional app for Facebook video chat application, Rounds. The app has been given a appearance which looks like her Facebook [...]

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Which Social Media Platform Is Best For Your Marketing Strategy

by Shabbir Akhtar on 11. Mar, 2011 in Facebook, Infographic, Twitter, social media marketing

It’s really a wonder that within such a short time, digital media had undergone such a phenomenal growth. Marketing and brand promotion strategies outside social media channels aren’t effective these days. Subsequently, online marketing professionals are on constant lookout of more useful marketing schemes on social media.
CMO.com, a social marketing website along with a SEO [...]

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Is Facbook Part Of Your Online Marketing Plans For 2011?

by Shabbir Akhtar on 21. Feb, 2011 in Facebook, social media marketing

Facebook leverages marketing for corporate brands more effectively than Twitter, reveals a group buying startup, ChompOn, after comparing the value of posting on Facebook with its counterpart on Twitter. According to ChompOn’s report, a Facebook share fetches $14, which is nearly three times the value of a tweet and a Facebook like is worth four [...]

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The Numbers Behind Social Media Marketing

by Shabbir Akhtar on 20. Jan, 2011 in Facebook, Infographic, Twitter, social media marketing, social media roi, social media statistics

Are you curious to know how much is being spent on social media marketing? Do you want to know which social media site gives the most ROI. Then you can checkout the infographic by HubSpot which provides data related to social media strategy making and marketing.
The infographic shows that in 2010, over $1.7 billion have [...]

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Social Media to connect Fans and Brands: BIG Time!!!

by Apoorvaa Deshpande on 16. Jul, 2010 in social media hiring, social media marketing

Are you on social networks just to connect with your friends? If yes then you will soon fall into the minority of Facebook users. According to recent reports users are increasingly coming on Facebook to connect with their favourite brands. Even marketers are making the most of this rising trend.
Until recently, most efforts have focused [...]

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