Numbers gives such a concrete basis to any business that marketers are almost addicted to it. This addiction has creeped into social media as well. More and more brands tend to measure the success of their products or services by the number of fans they have. But does the number of fans really signify the [...]
Tag Archives: social media insights
How much are Fans worth on Facebook
One of the surest ways to gain more profit in any advertising campaign is to have a better understanding of your potential customers. Identify their needs, their buying patterns, and what tickles them. The same principles are valid for social media marketing. Brands make huge marketing campaigns on social media and also acquire huge fan base [...]
10 Golden Rules towards effective Social Media Campaigns
What comes to your Mind when you think about some Kickass Social Media Work in India? Is the Glamour, Glitz, Star Power or Branding or a heady mix of all of it? What are the elements that make an exemplary social media campaign?
Truly, the success of a social media campaigns does not rely on some [...]
Businesses Shift Focus to B2B Social Media in 2010
I am happy to announce a timely shift in Businesses who are now seriously looking at social media as a huge potential for marketing and churning profits out of the same. According to recent reports, business-to-business (B2B) spending on social media is set to increase dramatically over the next few years.
I’ve been optimistic of the [...]
B2B Spend on Social Media is on the Rise
Businesses are now seriously looking at social media as a huge potential for marketing and churning out profits. According to recent reports, business-to-business (B2B) spending on social media is set to increase dramatically over the next few years.
B2B participation in social media marketing is steadily increasing, and marketers are beginning to see opportunities to generate [...]
Facebook Friend Referrals Actually Work – Report
There are a bunch of nah sayers who say that social media roi is still to be established. And while social media roi is in its infancy we have reported before as to how it is starting to inspire confidence among marketers.
Now it seems another report is out on the impact made by facebook referrals [...]
Social Media Growth & Future In India
Here is a presentation I gave at Social Media Club Mumbai recently. Its called ‘ Social Media and Social Media Marketing Evolution in India 2005-2010′. It tracks the growth of social media in India in the last 5 years and also gives a peek into the future of social media in the country.
Social Media Evolution [...]
- Facebook Advertising Increases 1900% This Year
- Google+ Will Undergo Intense Scrutiny: Will Competition Amongst Brands Ensue?
- The Past And Future Of Facebook Shopping
- Facebook’s New Effort To Capture The Mobile Sphere
- The Small Tweets Roll One Million Apps
