Are you on social networks just to connect with your friends? If yes then you will soon fall into the minority of Facebook users. According to recent reports users are increasingly coming on Facebook to connect with their favourite brands. Even marketers are making the most of this rising trend.
Until recently, most efforts have focused [...]
Social Media to connect Fans and Brands: BIG Time!!!
by Apoorvaa Deshpande on 16. Jul, 2010 in social media hiring, social media marketing
Twitter- The World’s Fastest Growing search Engine
by Pooja Naik on 14. Jul, 2010 in Twitter, social media marketing, social media statistics
Last year a study by Nielsen had concluded that Bing was the fastest-growing search engine in the U.S. after it had a growth of over 22%. Now it seems like Twitter has taken its place. With a whopping growth rate of about 33% over the last one year its co-founder might have managed to prove [...]
4 Things to Keep in Mind while Marketing on Facebook
by Pooja Naik on 07. Jul, 2010 in Facebook, insights, social media marketing
Want your Facebook page to shoot to fame but don’t know how to go about it? The strategy behind a Facebook page does not need to be complicated—but it does need to be carefully thought out in advance. When it comes to growing Facebook pages, that’s where business owners and marketers get stuck—they over-complicate things. [...]
Students Annoyed by Mobile Advertising
by Apoorvaa Deshpande on 05. Jul, 2010 in Social Media Tools, social media marketing, social media statistics
When you rush to your mobile after hearing that familiar message tone, you definitely don’t expect an advertisement nicely perched in your inbox, an uninvited guest. More and more college students are falling prey to the unwanted marketing messages. Social media marketers are sure to hit upon some target when they focus on the college [...]
Twitter Statistics: Asia has largest number of Tweets
by Apoorvaa Deshpande on 02. Jul, 2010 in Twitter, insights, social media marketing, social media statistics
From its advent, Twitter has always created lot of chatter and buzz among all the internet users. Users immediately started tweeting about everything and every-time, and now with integration of geo-location on Twitter, the user’s location is disclosed to the whole world.
According to an analysis by the French firm Semiocast, Twitter users in Asia accounted for 37 [...]
Is Your Web Analytics Tool giving you Valuable Insights?
by Apoorvaa Deshpande on 02. Jul, 2010 in insights, social media marketing, social media statistics
Everyone likes to see increased traffic to their websites or fanpages. Web Analytics is indeed an indicator to the performance of any website. Analytics provides a wealth of information but it is necessary to be able to analyze this properly. But marketers are not being able to leverage the potential of web analytics properly.
8 Reasons [...]
Social Media is on the Rise with Rising Privacy Concerns
by Apoorvaa Deshpande on 30. Jun, 2010 in insights, social media marketing, social media roi
After the recent spate of controversies over privacy issues with Google and Facebook, it is easily assumed that online security is a matter of concern to all users. But social networking sites have not experienced any exodus of users, which leads everyone to wonder whether web users really care about online security.
According to a May [...]
5 Steps to Rock Your Event Marketing via Twitter
by Apoorvaa Deshpande on 28. Jun, 2010 in Social Media Tools, Twitter, insights
More and more people are understanding new potential of Twitter, especially in case of event management. Whether large or small, Twitter can enhance your event in a number of ways. Take a hint from MTV, who recently used a live Twitter Tracker for their 2010 Movie Awards. They encouraged those in the audience, as well as [...]
Embrace the Social Media Future
by Apoorvaa Deshpande on 28. Jun, 2010 in insights, social media marketing, social media roi
Its not a new thing that social media is on the rise having widespread avenues. But before plunging into the huge pool of social media there are a few things that each brand should know-
1. Clarity of purpose
A brand should be very clear and specific about its demands from social media. It should also be [...]
Infographic – Where Do We Spend Time Online
by Sahil Shah on 24. Jun, 2010 in Infographic, insights, social media statistics
Have mankind’s basic needs evolved to include time on the internet? From the results of a recent poll, it certainly seems that way! According to a poll on The New Business Blog, nearly 65% of us spend at least eight hours each day trolling the internet. It doesn’t take a math wizard to see that this [...]
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- Facebook Advertising Increases 1900% This Year 21. Jul, 2011
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- Facebook’s New Effort To Capture The Mobile Sphere 14. Jul, 2011
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