No matter what you see your company is doing in social media, you need to stop and ask yourself, should I be doing that too? Are we really the same if we are competition? Here’s the thing about social media marketing – no two businesses are ever the same when it comes to engaging and [...]
Tag Archives: social media india
How much are Fans worth on Facebook
One of the surest ways to gain more profit in any advertising campaign is to have a better understanding of your potential customers. Identify their needs, their buying patterns, and what tickles them. The same principles are valid for social media marketing. Brands make huge marketing campaigns on social media and also acquire huge fan base [...]
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Awareness vs. Usage: How effective is Twitter?
A February 2010 Edison Research study of Twitter usage and demographics talks about how much the micro-blogging site twitter is used. The study is doing rounds on several blogs and many of them have even concluded questioning the scalability of the micro-blogging network. Also one thing that I understand about twitter’s state right now is [...]
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The State of Indian Premiere League (IPL 3) on Social Media in 2010
The Indian Premiere League right from its existence since 2008 has managed to attract eye balls. From cricket to entertainment the hoopla has been all over the country. Every new edition of the IPL is bigger and better than the former. Needless to say, recently two new teams (Pune and Kochi) were added to the [...]
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