Last year a study by Nielsen had concluded that Bing was the fastest-growing search engine in the U.S. after it had a growth of over 22%. Now it seems like Twitter has taken its place. With a whopping growth rate of about 33% over the last one year its co-founder might have managed to prove [...]
Tag Archives: social media in india
4 Things to Keep in Mind while Marketing on Facebook
Want your Facebook page to shoot to fame but don’t know how to go about it? The strategy behind a Facebook page does not need to be complicated—but it does need to be carefully thought out in advance. When it comes to growing Facebook pages, that’s where business owners and marketers get stuck—they over-complicate things. [...]
The Big Fight: Social Media Vs Traditional Media
A recent survey by Gartner Inc Analysts said that newspapers are faced with declining circulations, falling offline and online revenue, and competition from digital sources, but are failing to capitalize on their biggest supporters, their readers. Also Universal McCann has released a new report on the impact of social media (such as blogs, social networks, online video) [...]
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Infographic – Where Do We Spend Time Online
Have mankind’s basic needs evolved to include time on the internet? From the results of a recent poll, it certainly seems that way! According to a poll on The New Business Blog, nearly 65% of us spend at least eight hours each day trolling the internet. It doesn’t take a math wizard to see that this [...]
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Does Number of Fans quantify Social Media Success?
Numbers gives such a concrete basis to any business that marketers are almost addicted to it. This addiction has creeped into social media as well. More and more brands tend to measure the success of their products or services by the number of fans they have. But does the number of fans really signify the [...]
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Kids Safety: A must For Social Media Marketing
The biggest online risk to children is internet predators. The FBI reports that children who use chat rooms have a 100% chance of being contacted by an internet predator! They also report that 6 out of 10 children have received email or instant messages from a perfect stranger and disturbingly, more than half have written [...]
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10 Golden Rules towards effective Social Media Campaigns
What comes to your Mind when you think about some Kickass Social Media Work in India? Is the Glamour, Glitz, Star Power or Branding or a heady mix of all of it? What are the elements that make an exemplary social media campaign?
Truly, the success of a social media campaigns does not rely on some [...]
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10 Simple Social Media Tips
Cynics say we live in an age where we are in need of constant connection, and this 24×7 hunger for attention has given birth to the much talked about and yet quite limitedly understood concept of – Social Networking. So they say! But, on a more personal note, I think Social Networking is an intriguing [...]
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Chings Secret Sauce For Social Media (Review)
For an Indian brand to touch the 1 lakh mark on Facebook is quite an achievement. Chings owned by Capital Foods Ltd have made use of brand identity and well crafted online campaign to help them leverage platforms such as and apart from just Facebook alone.
The numbers speak for themselves, with over a Lakh fans [...]
Social Media Growth & Future In India
Here is a presentation I gave at Social Media Club Mumbai recently. Its called ‘ Social Media and Social Media Marketing Evolution in India 2005-2010′. It tracks the growth of social media in India in the last 5 years and also gives a peek into the future of social media in the country.
Social Media Evolution [...]
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