Tag Archives: facebook ads

Facebook Experimenting Brand Engagement With New Ad Format

by Shabbir Akhtar on 26. Jun, 2011 in Facebook, social media marketing

Facebook came up with yet another new idea of leveraging advertisers. Its exclusivity is that brands will directly participate into interactions with users. Advertising Age reported that this new ad unit is called ‘Comments’. The concept was first coined at an AdExpo wherein different agencies took part and were asked to come up with an [...]

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SMBs Warming Up To Facebook Ads: MerchantCircle

by Shabbir Akhtar on 15. Jun, 2011 in Facebook, social media marketing

The quarterly Merchant Confidence index survey by MerchantCircle shows how SMBs are handling Facebook marketing. The survey considered 5000 small and medium enterprises. Most of those business owners (94 percent) are cognizant about targeted ad offering on Facebook but a very small percentage (22 percent) has actually used them. The good [...]

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The Demographics Of Facebook

by Shabbir Akhtar on 17. May, 2011 in Facebook

A new infographic by Advertising Age emphasizes on the variations of some gender specific social media trends. Some of the interesting facts that outline this difference are listed below:

61.2 percent of female Facebook users tag themselves as married less than a year while only 44.3 percent of their male counterpart does so.
The large portions of [...]

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Facebook Upgrades Ad Manager With Audience Funnels and Conversion Data

by Shabbir Akhtar on 06. May, 2011 in Facebook, social media marketing

Facebook has upgraded its ad manager. They added some new features into it and presented a visual format that delineates all these upgraded features. Due to these upgrades, the revised ad system now focuses on the measurement of performance by these ads in terms of clicks and connections and gives ad campaigners an insight into [...]

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Invest In Sponsored Stories To Receive Higher CTR For Your Facebook Ad Campaign

by Shabbir Akhtar on 05. May, 2011 in Facebook, social media marketing

Sponsored stories, the latest display ad format by Facebook, appears to be the dark horse. The race is yet to be over and Sponsored Stories seems to surpass its counterparts. For 10 days, 2 Billion Facebook ad impressions were studied by TBG Digital, a Facebook Ads API service provider. What they [...]

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Manage Your Facebook Ads Using The New Creative Library

by Shabbir Akhtar on 05. May, 2011 in Facebook, social media marketing

Facebook came up with a new feature to leverage those advertisers who use the self serve ad tool. This new feature is called creative library. It will be mostly beneficial for smaller advertisers, because large scale companies can spend money for multiple ad campaigns, while small scale firms rely on what is available within Facebook [...]

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Social Media Advertising Revenue To Reach $8.3 Bn In 2015: BIA/Kelsey

by Shabbir Akhtar on 04. May, 2011 in Facebook, Twitter, social media marketing

Social media as an industry will continue to boom, it will not be saturated in the near future. According to BIA/Kelsey, a social media advisor firm, social media advertising revenue will go up to $8.3 billion within 2015, while In 2010, revenue spent on social media advertising was $2.1 billion. So, the [...]

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Three New Sponsored Stories Introduced By Facebook

by Shabbir Akhtar on 27. Apr, 2011 in Facebook

In January this year, Facebook introduced Sponsored Stories, which leveraged advertisers by giving them the ability to turn user activities into advertisements that are shown to their friends. Facebook didn’t use the word ‘Advertisement’. But, the functionality of Sponsored Stories was much like that.
Today, Facebook is sending out a note to large advertisers announcing three [...]

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Facebook Testing Ads Targeted Based On Status Update and Wall Posts

by Shabbir Akhtar on 20. Mar, 2011 in Facebook, social media marketing

Facebook is in the process of leveraging the advertisers. The site is now testing a new type of advertisements, which will make advertisers’ job to select target audiences easier. Currently, Facebook’s self serve ad tool lets advertisers target users only on the basis of demographic information and pages liked by them. But from now on, [...]

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Cracking The Code Behind Facebook Ads

by Shabbir Akhtar on 02. Feb, 2011 in Facebook

A study conducted by Webtrends reveals that the advertisements posted on search engines get more clicks than the ones placed on social media. But if the ads on social media occur to a user incorporating his friend’s activities, then their impact would last. This update sits in with what Facebook has come up with few [...]

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