Social media as an industry will continue to boom, it will not be saturated in the near future. According to BIA/Kelsey, a social media advisor firm, social media advertising revenue will go up to $8.3 billion within 2015, while In 2010, revenue spent on social media advertising was $2.1 billion. So, the [...]
Tag Archives: emarketer
Facebook To Reach Half Of The U.S. Population In 2013: eMarketer
Early this year, eMarketer predicted that social media giants like Facebook and Twitter will see their ad revenues ascend. Their today’s prediction is that in 2011, 132.5 million U.S internet users will use the social network monthly. As for Twitter, the number of international users will increase more than that of domestic users.
The increase in [...]
Location-Based Text Marketing: The Next Big Thing
More and more people are going for smartphones to keep pace with the latest technological trends. But still the population using traditional phones will always be a considerable amount. According to Morgan Stanley, feature phones are still the devices in the hands of most mobile users. An April 2010 ExactTarget study found 58% of all [...]
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Students Annoyed by Mobile Advertising
When you rush to your mobile after hearing that familiar message tone, you definitely don’t expect an advertisement nicely perched in your inbox, an uninvited guest. More and more college students are falling prey to the unwanted marketing messages. Social media marketers are sure to hit upon some target when they focus on the college [...]
Brands talking to Consumers on Social Media
Every time you log on to the internet the probability of you landing up on a social network is higher than just surfing over the net. Needless to say Internet users’ visiting social networks is constantly on rise with more users being exposed to more messages day by day. It is estimated that by 2014, [...]
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Social Media: Emerging as a way of Life
Social Media has transcended from being just a buzz word to a rapidly developing human communication form. This rapid rise in its popularity and power has recently inspired tons of statistical and academic research to capitalize on its potential.
A recent research report has discovered that 57.5% of Internet users, or 127 million people, will use [...]
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Facebook Friend Referrals Actually Work – Report
There are a bunch of nah sayers who say that social media roi is still to be established. And while social media roi is in its infancy we have reported before as to how it is starting to inspire confidence among marketers.
Now it seems another report is out on the impact made by facebook referrals [...]
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Over 50% Marketers Believe Social Media Shall Deliver Quantifiable Results
Belief in social media seems to be increasing by the minute but since its inception Marketers have always questioned as to how can results from social media be quantifyable. There has been a perennial question mark after ROI? when it comes to social media. It seems that 2010 is set to change that atleast for [...]