More and more people are going for smartphones to keep pace with the latest technological trends. But still the population using traditional phones will always be a considerable amount. According to Morgan Stanley, feature phones are still the devices in the hands of most mobile users. An April 2010 ExactTarget study found 58% of all [...]
Tag Archives: emarketer report
Students Annoyed by Mobile Advertising
When you rush to your mobile after hearing that familiar message tone, you definitely don’t expect an advertisement nicely perched in your inbox, an uninvited guest. More and more college students are falling prey to the unwanted marketing messages. Social media marketers are sure to hit upon some target when they focus on the college [...]
Facebook and Twitter Users are Big Spenders
Social media is literally defining sales and purchases on the web. Online retailers are benefitting a lot of social network users who friend or follow corporate pages. But being friends or following is not the only activity of social networkers. As per recent surveys visitors to Facebook and Twitter spend more money on the Web [...]
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Why Should B2B Marketeers Absorb Social Media?
Today we are publishing our analysis on one of the most active groups of people I’ve ever seen when it comes to social media participation — buyers in the business-to-business sector.
Obviously, you will not believe us till we give you statistics. I came across this research report, “The Social Technographics of Business Buyers,” which was [...]
Social Media ‘Does’ Influence Buying Decisions
The fact that social media influences one and all is known but to what extent has always been an area of unknown. Not anymore if the recent findings from a report are to be believed.
A recent report states that more than one-half of Facebook fans stated that social media influences their decisions and 67% of [...]
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