Are corporate tycoons trying to build up an all pervasive online presence? B.L. Ochman’s holds a different opinion. Opposite to the popular belief, she wrote in her article on Adage that big companies are less concerned about social media promotions.
In that article, Ochman came up with some intriguing findings. Amongst the Fortune 50 companies, only [...]
Tag Archives: brands
Salesperson Profiting from Social Media
Gone are the days when salespersons and hawkers went door to door selling their products.
Now the Internet is a great resource to get your goods into the right hands, but it can also be a confusing mess of options. How do you find the right people online? How can you get your products to them?
More [...]
4 Things to Keep in Mind while Marketing on Facebook
Want your Facebook page to shoot to fame but don’t know how to go about it? The strategy behind a Facebook page does not need to be complicated—but it does need to be carefully thought out in advance. When it comes to growing Facebook pages, that’s where business owners and marketers get stuck—they over-complicate things. [...]
Rank yourself No.1 on Facebook Search
Its a dream for any Facebook fanpage to be ranked high in search results. It not only increases the traffic to the fanpage but also helps build and maintain the brand reputation. Currently there are only a few people competing for placement within Facebook’s search results. Hopefully this post will give you a better idea as [...]
Top 5 Tips for Effective Blogging
Blogging has become synonymous to communication. More and more people are blogging for various purposes ranging from thought leadership to client building to marketing to promotion. In such a scenario to get noticed in this huge online ocean it is necessary to follow a few basic tips to achieve what you wish through blogging -
1. [...]
Women on Top of Social Networks: Brands Rule
A study by SheSpeaks and iVillage recently confirmed that in the US, coupons and friend recommendations are major purchase drivers. It states that about one-half of women in the US were fans or followers of a brand’s social media marketing presence in April 2010.
The study found out that women were the first to follow or [...]
Sysomos “Audience”: A New Tool to Measure Social Media ROI
Every time there is a new tool in the market to justify the Social Media ROI needs of a brand, a lot of analysis supports the whole conundrum. But none of the tools that I have seen in the market were as promising as the “Audience” by Sysomos. The very reason I say Audience has [...]
Checklist to Leverage your Brand Presence on Twitter
Twitter is surely becoming a top social network due to its immense popularity and growth in the social media space. Right from a normal twitterer to a celebrity, everyone is hands on tweeting real time. Any new topic in the world of news gets to twitter first. For e.g. the Lalit Modi- Shashi Tharoor Saga [...]
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