Everyone likes to see increased traffic to their websites or fanpages. Web Analytics is indeed an indicator to the performance of any website. Analytics provides a wealth of information but it is necessary to be able to analyze this properly. But marketers are not being able to leverage the potential of web analytics properly.
8 Reasons [...]
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How Do You Define Success in Social Media?
No matter what you see your company is doing in social media, you need to stop and ask yourself, should I be doing that too? Are we really the same if we are competition? Here’s the thing about social media marketing – no two businesses are ever the same when it comes to engaging and [...]
The Big Fight: Social Media Vs Traditional Media
A recent survey by Gartner Inc Analysts said that newspapers are faced with declining circulations, falling offline and online revenue, and competition from digital sources, but are failing to capitalize on their biggest supporters, their readers. Also Universal McCann has released a new report on the impact of social media (such as blogs, social networks, online video) [...]
Infographic – Where Do We Spend Time Online
Have mankind’s basic needs evolved to include time on the internet? From the results of a recent poll, it certainly seems that way! According to a poll on The New Business Blog, nearly 65% of us spend at least eight hours each day trolling the internet. It doesn’t take a math wizard to see that this [...]
Kids Safety: A must For Social Media Marketing
The biggest online risk to children is internet predators. The FBI reports that children who use chat rooms have a 100% chance of being contacted by an internet predator! They also report that 6 out of 10 children have received email or instant messages from a perfect stranger and disturbingly, more than half have written [...]
How much are Fans worth on Facebook
One of the surest ways to gain more profit in any advertising campaign is to have a better understanding of your potential customers. Identify their needs, their buying patterns, and what tickles them. The same principles are valid for social media marketing. Brands make huge marketing campaigns on social media and also acquire huge fan base [...]
Teens choose Texting over Emails and Social Media
Sending a message has become a child’s play nowadays, whether it is texting or email or sending messages through social networking sites like Facebook. But it is interesting to survey what medium of communication is most preferred. Email marketers fear losing their audience to social media whereas both the media combined feel the threat of [...]
Dating Ads on Facebook: Not Happening!
Imagine you are engrossed in your social networking and suddenly an unwanted ad pops up… it can be very frustrating sometimes. Although a majority of Facebook users either like or are neutral about the presence of ads on the site, 40.3% said they dislike the ads. Also it is worthwhile to note what kind of [...]
Social Gaming : Brands want you to play along with them!
Social media has given us more than just another easy mode to communicate with our friends and others via the web.Social Gaming one of those unforeseen but side effects that resulted from social spaces offering the perfect platforms for companies to develop and float online games. Games such as those on facebook, namely Mafia Wars, [...]
Small Businesses are a Hit with Time Spent Online
Nowadays, increasing your sales in a business has become lot easier and the mantra is to just be hyperactive in the online world. According to a study by American City Business Journals of owners, CEOs and presidents of US companies with fewer than 500 employees, the online activities of all small-business owners directly correlate with [...]
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