While a lot of the current crop of tools are awesome listening tools, listening is only one half of the whole bit. The important point is what you did with the data that you gathered, and how can you initiate a lot many more conversations about your brand. How effective is the community you have built and how influential is it. A good example of this is the Twitter community 2 years back, Wordpress 3 years back, Apple as always. And we need dashboards that measure this performance around your brand. Measure the social in social media than the media in it. And I hope that’s where Social Media Measurement tools are headed to.
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Can Social Media Marketing Deliver Real World Value?
The real challenge for social media just like for other digital media advertising or marketing initiatives is the ROI. But the mistake made by Banner s/SEM or SEO per say has been the metrics used for what was termed as ‘value’. ‘Clicks’ have been both the boon and bane for the digital medium and has [...]
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