L2, in collaboration with Buddy Media observed how the most prestigious brands use social media and end up with some significant findings. The chief finding, which would surely surprise anyone, is that some of the top brands underestimate Facebook. Scott Galloway, who founded L2, wrote in this context, “Although many prestige brands maintain monocular focus [...]
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Salesperson Profiting from Social Media
Gone are the days when salespersons and hawkers went door to door selling their products.
Now the Internet is a great resource to get your goods into the right hands, but it can also be a confusing mess of options. How do you find the right people online? How can you get your products to them?
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How Do You Define Success in Social Media?
No matter what you see your company is doing in social media, you need to stop and ask yourself, should I be doing that too? Are we really the same if we are competition? Here’s the thing about social media marketing – no two businesses are ever the same when it comes to engaging and [...]
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Embrace the Social Media Future
Its not a new thing that social media is on the rise having widespread avenues. But before plunging into the huge pool of social media there are a few things that each brand should know-
1. Clarity of purpose
A brand should be very clear and specific about its demands from social media. It should also be [...]
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Does Number of Fans quantify Social Media Success?
Numbers gives such a concrete basis to any business that marketers are almost addicted to it. This addiction has creeped into social media as well. More and more brands tend to measure the success of their products or services by the number of fans they have. But does the number of fans really signify the [...]
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Sysomos “Audience”: A New Tool to Measure Social Media ROI
Every time there is a new tool in the market to justify the Social Media ROI needs of a brand, a lot of analysis supports the whole conundrum. But none of the tools that I have seen in the market were as promising as the “Audience” by Sysomos. The very reason I say Audience has [...]
Over 50% Marketers Believe Social Media Shall Deliver Quantifiable Results
Belief in social media seems to be increasing by the minute but since its inception Marketers have always questioned as to how can results from social media be quantifyable. There has been a perennial question mark after ROI? when it comes to social media. It seems that 2010 is set to change that atleast for [...]