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Manage Your Facebook Ads Using The New Creative Library

by Shabbir Akhtar on 05. May, 2011 in Facebook, social media marketing

Facebook came up with a new feature to leverage those advertisers who use the self serve ad tool. This new feature is called creative library. It will be mostly beneficial for smaller advertisers, because large scale companies can spend money for multiple ad campaigns, while small scale firms rely on what is available within Facebook [...]

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Social Media Advertising Revenue To Reach $8.3 Bn In 2015: BIA/Kelsey

by Shabbir Akhtar on 04. May, 2011 in Facebook, Twitter, social media marketing

Social media as an industry will continue to boom, it will not be saturated in the near future. According to BIA/Kelsey, a social media advisor firm, social media advertising revenue will go up to $8.3 billion within 2015, while In 2010, revenue spent on social media advertising was $2.1 billion. So, the [...]

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Social Media Marketing To Grow Further In 2010

by Shabbir Akhtar on 20. Apr, 2011 in social media marketing

Over the past few years year, online marketers have been using social media for brand promotion and marketing. This year, the use of social media will further increase. Effie Worldwide and Mashable conducted a poll which shows that this year 70 percent of marketers will increase spending on social media by more than 10 percent.
The [...]

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Social Media Marketing Scoring Past Search Marketing; Facebook Ad Price Jumps 40 Percent

by Shabbir Akhtar on 12. Apr, 2011 in Facebook, social media marketing

Efficient Frontier, a digital marketing firm released its global performance report of the first quarter of 2011. The report shows that the success of digital marketing undermines search marketing. Throughout 2010, marketing through digital media channels showed its strength, while the pace of search engine marketing started slowing down. This trend continues in 2011 as [...]

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Social Media Not A Compulsion For 44 Percent Of Fortune 50 Brands

by Shabbir Akhtar on 05. Apr, 2011 in Facebook, Twitter, social media marketing

Are corporate tycoons trying to build up an all pervasive online presence? B.L. Ochman’s holds a different opinion. Opposite to the popular belief, she wrote in her article on Adage that big companies are less concerned about social media promotions.
In that article, Ochman came up with some intriguing findings. Amongst the Fortune 50 companies, only [...]

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Now Convert Your Facebook Profile To Business Page

by Shabbir Akhtar on 01. Apr, 2011 in Facebook, social media marketing

An individual’s profile on Facebook is for interacting with his friends, while a page is used by businesses who are looking to increase traffic and leads from social media marketing. You can’t use a Facebook profile for marketing and promotional activities. The quintessential difference between a profile and a business page is that [...]

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Ashley Boo Says She’ll Do Anything You Say

by Shabbir Akhtar on 30. Mar, 2011 in Facebook, social media marketing

Who is Ashley Boo? Lots of faces are perhaps coming to your mind, but I am not talking about any of them. I’m talking about a girl bot which is being used as an interactive promotional app for Facebook video chat application, Rounds. The app has been given a appearance which looks like her Facebook [...]

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Fan Acquisition On Facebook Slowing Down For Most Brands

by Shabbir Akhtar on 26. Mar, 2011 in Facebook, social media marketing, social media statistics

Media Logic INC, a marketing and advertising firm released its retail marketing report which shows that only the 15 brands have been able to increase their fan base on Facebook from January to March. Fan acquisition rates of most brands have slowed down from January except these fifteen.

Walmart came first amongst the brands, followed by [...]

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Facebook Testing Ads Targeted Based On Status Update and Wall Posts

by Shabbir Akhtar on 20. Mar, 2011 in Facebook, social media marketing

Facebook is in the process of leveraging the advertisers. The site is now testing a new type of advertisements, which will make advertisers’ job to select target audiences easier. Currently, Facebook’s self serve ad tool lets advertisers target users only on the basis of demographic information and pages liked by them. But from now on, [...]

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Which Social Media Platform Is Best For Your Marketing Strategy

by Shabbir Akhtar on 11. Mar, 2011 in Facebook, Infographic, Twitter, social media marketing

It’s really a wonder that within such a short time, digital media had undergone such a phenomenal growth. Marketing and brand promotion strategies outside social media channels aren’t effective these days. Subsequently, online marketing professionals are on constant lookout of more useful marketing schemes on social media.
CMO.com, a social marketing website along with a SEO [...]

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