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Social Media And Brand Loyalty

by Shabbir Akhtar on 12. Jul, 2011 in Facebook, Twitter, social media marketing

Socialcast published a new infographic, which is based on a survey on Fortune 500 companies. The topic of the survey is how brands are conceiving social media. The infograph shows that other than Facebook and Twitter, podcasting and blogging also serve leveraging brands as using these, companies can reach out to customers swiftly.
The major benefits [...]

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Which Social Media Platforms Are Best For Your Business

by Shabbir Akhtar on 05. Jul, 2011 in Facebook, Infographic, Twitter, social media marketing

CMO.com is a website that provides insights on online marketing as well as newest happenings in the realm of social media. In February 2010, they issued the first CMO’s “Guide To The Social Media Landscape”. This year, in they have released the updated version of the guide.
The updated guide had four sections, which are: customer [...]

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Facebook Experimenting Brand Engagement With New Ad Format

by Shabbir Akhtar on 26. Jun, 2011 in Facebook, social media marketing

Facebook came up with yet another new idea of leveraging advertisers. Its exclusivity is that brands will directly participate into interactions with users. Advertising Age reported that this new ad unit is called ‘Comments’. The concept was first coined at an AdExpo wherein different agencies took part and were asked to come up with an [...]

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When Is It The Best Time To Post On Twitter And Facebook?

by Shabbir Akhtar on 24. Jun, 2011 in Facebook, Infographic, Twitter, social media marketing

A new infographic has been released by Kissmetrics, ‘The Science of Social Timing’. It relates timing with happenings on social networking sites. Kissmetrics mentioned in their blog that this the first installment of a series on timing and social web.
There are some important carry offs from the infographic:

For tweeing, the apt time is 5PM [...]

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More Facebook Shares Lead To Better Search Ranking: SEOmoz

by Shabbir Akhtar on 16. Jun, 2011 in Facebook, social media marketing

SEOmoz published their annual report called ‘2011 Search Engine Ranking Factors’. The report demonstrates the correlation between better search engine ranking and Facebook shares. The correlation hasn’t been put up flatly though. The way the entire matter has been dealt by SEOmoz, there raised the philosophical segregation between correlation and causation.
If it’s only a coincidence [...]

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SMBs Warming Up To Facebook Ads: MerchantCircle

by Shabbir Akhtar on 15. Jun, 2011 in Facebook, social media marketing

The quarterly Merchant Confidence index survey by MerchantCircle shows how SMBs are handling Facebook marketing. The survey considered 5000 small and medium enterprises. Most of those business owners (94 percent) are cognizant about targeted ad offering on Facebook but a very small percentage (22 percent) has actually used them. The good [...]

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Twitter’s Self-Service Ad-Buying Solution Coming Soon

by Shabbir Akhtar on 10. Jun, 2011 in Twitter, social media marketing

Twitter is going to roll out its own automated ad buying platform, according to a report from Mashable. Presently, if marketers want to buy Twitter ads, then they will have to fill up a form. The form then will go to Twitter’s sales team. After this, Twitter’s sales representatives get in touch with the advertiser. [...]

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Prestigious Brands On Facebook Are Not Monetizing Fans Aptly?

by Shabbir Akhtar on 03. Jun, 2011 in Facebook, insights, social media marketing, social media roi

L2, in collaboration with Buddy Media observed how the most prestigious brands use social media and end up with some significant findings. The chief finding, which would surely surprise anyone, is that some of the top brands underestimate Facebook. Scott Galloway, who founded L2, wrote in this context, “Although many prestige brands maintain monocular focus [...]

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Facebook Upgrades Ad Manager With Audience Funnels and Conversion Data

by Shabbir Akhtar on 06. May, 2011 in Facebook, social media marketing

Facebook has upgraded its ad manager. They added some new features into it and presented a visual format that delineates all these upgraded features. Due to these upgrades, the revised ad system now focuses on the measurement of performance by these ads in terms of clicks and connections and gives ad campaigners an insight into [...]

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Invest In Sponsored Stories To Receive Higher CTR For Your Facebook Ad Campaign

by Shabbir Akhtar on 05. May, 2011 in Facebook, social media marketing

Sponsored stories, the latest display ad format by Facebook, appears to be the dark horse. The race is yet to be over and Sponsored Stories seems to surpass its counterparts. For 10 days, 2 Billion Facebook ad impressions were studied by TBG Digital, a Facebook Ads API service provider. What they [...]

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