While a lot of the current crop of tools are awesome listening tools, listening is only one half of the whole bit. The important point is what you did with the data that you gathered, and how can you initiate a lot many more conversations about your brand. How effective is the community you have built and how influential is it. A good example of this is the Twitter community 2 years back, Wordpress 3 years back, Apple as always. And we need dashboards that measure this performance around your brand. Measure the social in social media than the media in it. And I hope that’s where Social Media Measurement tools are headed to.
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Breaking Down the Idea of Social Media
I often hear questions on if social media is hype? if social media is over rated? That it is a myth that it works well for marketing and that if it was actually good we would have figured out best returns long ago. That it is just a bubble waiting to burst as soon as [...]
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