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Businesses Shift Focus to B2B Social Media in 2010

Businesses Shift Focus to B2B Social Media in 2010

by Jason Menezes on 10. Jun, 2010 in social media marketing

I am happy to announce a timely shift in Businesses who are now seriously looking at social media as a huge potential for marketing and churning profits out of the same. According to recent reports, business-to-business (B2B) spending on social media is set to increase dramatically over the next few years.
I’ve been optimistic of the [...]

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Why Should B2B Marketeers Absorb Social Media?

Why Should B2B Marketeers Absorb Social Media?

by Jason Menezes on 27. Mar, 2010 in insights, social media statistics

Today we are publishing our analysis on one of the most active groups of people I’ve ever seen when it comes to social media participation — buyers in the business-to-business sector.
Obviously, you will not believe us till we give you statistics. I came across this research report, “The Social Technographics of Business Buyers,” which was [...]

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