More and more people are understanding new potential of Twitter, especially in case of event management. Whether large or small, Twitter can enhance your event in a number of ways. Take a hint from MTV, who recently used a live Twitter Tracker for their 2010 Movie Awards. They encouraged those in the audience, as well as [...]
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Embrace the Social Media Future
Its not a new thing that social media is on the rise having widespread avenues. But before plunging into the huge pool of social media there are a few things that each brand should know-
1. Clarity of purpose
A brand should be very clear and specific about its demands from social media. It should also be [...]
The Big Fight: Social Media Vs Traditional Media
A recent survey by Gartner Inc Analysts said that newspapers are faced with declining circulations, falling offline and online revenue, and competition from digital sources, but are failing to capitalize on their biggest supporters, their readers. Also Universal McCann has released a new report on the impact of social media (such as blogs, social networks, online video) [...]
Top 5 Tips for Effective Blogging
Blogging has become synonymous to communication. More and more people are blogging for various purposes ranging from thought leadership to client building to marketing to promotion. In such a scenario to get noticed in this huge online ocean it is necessary to follow a few basic tips to achieve what you wish through blogging -
1. [...]
Does Number of Fans quantify Social Media Success?
Numbers gives such a concrete basis to any business that marketers are almost addicted to it. This addiction has creeped into social media as well. More and more brands tend to measure the success of their products or services by the number of fans they have. But does the number of fans really signify the [...]
Kids Safety: A must For Social Media Marketing
The biggest online risk to children is internet predators. The FBI reports that children who use chat rooms have a 100% chance of being contacted by an internet predator! They also report that 6 out of 10 children have received email or instant messages from a perfect stranger and disturbingly, more than half have written [...]
How much are Fans worth on Facebook
One of the surest ways to gain more profit in any advertising campaign is to have a better understanding of your potential customers. Identify their needs, their buying patterns, and what tickles them. The same principles are valid for social media marketing. Brands make huge marketing campaigns on social media and also acquire huge fan base [...]
Dating Ads on Facebook: Not Happening!
Imagine you are engrossed in your social networking and suddenly an unwanted ad pops up… it can be very frustrating sometimes. Although a majority of Facebook users either like or are neutral about the presence of ads on the site, 40.3% said they dislike the ads. Also it is worthwhile to note what kind of [...]
Small Businesses are a Hit with Time Spent Online
Nowadays, increasing your sales in a business has become lot easier and the mantra is to just be hyperactive in the online world. According to a study by American City Business Journals of owners, CEOs and presidents of US companies with fewer than 500 employees, the online activities of all small-business owners directly correlate with [...]
Five Killer Tips for Youtube Channel Marketing
All of us know that Youtube is THE place to share any kind of videos. At its most basic level Youtube is incredibly easy to use but there are of course a whole host of extra features and handy tips that you could be using to get more out of it. Here is a low [...]
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