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Social Media Usage is on the Rise

The impact and extent of social media is surely on the rise. More and more people are signing up on social networking sites and spending more time online as well. Two-thirds claiming to visit sites such as Facebook, Twitter, and MySpace, the social media traffic is up by about 230% from the 20% penetration in [...]

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Social Media to connect Fans and Brands: BIG Time!!!

Are you on social networks just to connect with your friends? If yes then you will soon fall into the minority of Facebook users. According to recent reports users are increasingly coming on Facebook to connect with their favourite brands. Even marketers are making the most of this rising trend.
Until recently, most efforts have focused [...]

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Salesperson Profiting from Social Media

Salesperson Profiting from Social Media

Gone are the days when salespersons and hawkers went door to door selling their products.
Now the Internet is a great resource to get your goods into the right hands, but it can also be a confusing mess of options. How do you find the right people online? How can you get your products to them?
More [...]

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Location-Based Text Marketing: The Next Big Thing

Location-Based Text Marketing: The Next Big Thing

More and more people are going for smartphones to keep pace with the latest technological trends. But still the population using traditional phones will always be a considerable amount. According to Morgan Stanley, feature phones are still the devices in the hands of most mobile users. An April 2010 ExactTarget study found 58% of all [...]

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Rank yourself No.1 on Facebook Search

Rank yourself No.1 on Facebook Search

Its a dream for any Facebook fanpage to be ranked high in search results. It not only increases the traffic to the fanpage but also helps build and maintain the brand reputation. Currently there are only a few people competing for placement within Facebook’s search results. Hopefully this post will give you a better idea as [...]

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Students Annoyed by Mobile Advertising

Students Annoyed by Mobile Advertising

When you rush to your mobile after hearing that familiar message tone, you definitely don’t expect an advertisement nicely perched in your inbox, an uninvited guest. More and more college students are falling prey to the unwanted marketing messages. Social media marketers are sure to hit upon some target when they focus on the college [...]

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Twitter Statistics: Asia has largest number of Tweets

Twitter Statistics: Asia has largest number of Tweets

From its advent, Twitter has always created lot of chatter and buzz among all the internet users. Users immediately started tweeting about everything and every-time, and now with integration of geo-location on Twitter, the user’s location is disclosed to the whole world.
According to an analysis by the French firm Semiocast, Twitter users in Asia accounted for 37 [...]

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Is Your Web Analytics Tool giving you Valuable Insights?

Is Your Web Analytics Tool giving you Valuable Insights?

Everyone likes to see increased traffic to their websites or fanpages. Web Analytics is indeed an indicator to the performance of any website. Analytics provides a wealth of information but it is necessary to be able to analyze this properly. But marketers are not being able to leverage the potential of web analytics properly.
8  Reasons [...]

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Social Media is on the Rise with Rising Privacy Concerns

After the recent spate of controversies over privacy issues with Google and Facebook, it is easily assumed that online security is a matter of concern to all users. But social networking sites have not experienced any exodus of users, which leads everyone to wonder whether web users really care about online security.
According to a May [...]

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How Do You Define Success in Social Media?

How Do You Define Success in Social Media?

No matter what you see your company is doing in social media, you need to stop and ask yourself, should I be doing that too?  Are we really the same if we are competition?  Here’s the thing about social media marketing – no two businesses are ever the same when it comes to engaging and [...]

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