There are a bunch of nah sayers who say that social media roi is still to be established. And while social media roi is in its infancy we have reported before as to how it is starting to inspire confidence among marketers.
Now it seems another report is out on the impact made by facebook referrals [...]
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Facebook Friend Referrals Actually Work – Report
Over 50% Marketers Believe Social Media Shall Deliver Quantifiable Results
Belief in social media seems to be increasing by the minute but since its inception Marketers have always questioned as to how can results from social media be quantifyable. There has been a perennial question mark after ROI? when it comes to social media. It seems that 2010 is set to change that atleast for [...]
Social Networking Statistics Asia Pacific – Comscore Report
Comscore has released a report that measure social networking engagement across countries in Asia Pacific (excluding china). The statistics make for interesting reading.
Check the chart below which shows the percentage of internet users using social networking, their number of visits and time spent.
As you can see the engagement is roughly 2 and a half hours [...]
How To Recruit For Social Media Positions Within Your Company?
With social media on the rise globally a lot of new positions have opened up. Job titles like Social media analysts, managers, executives, consultant, catalysts, evangelists, strategists etc have sprung up! Now Job titles might be plenty but key basic skills are common across them. Lots of companies make the mistake of not hiring properly [...]
Top 8 Questions To Ask Your Social Media Agency!
A lot of brands are starting to market and create a presence for themselves on social media. This need has lead to a plethora of new age marketing agencies who call themselves as social media agencies. While its great to have a social media agency to handle your work. It may make sense for marketers [...]
Can Social Media Marketing Deliver Real World Value?
The real challenge for social media just like for other digital media advertising or marketing initiatives is the ROI. But the mistake made by Banner s/SEM or SEO per say has been the metrics used for what was termed as ‘value’. ‘Clicks’ have been both the boon and bane for the digital medium and has [...]
6 Types Of Social Media Presence – Which One Do You Have?
A few days ago we came across a brilliant presentation by Scott Gould founder of Like Minds in the UK. His presentation is on the 6 types of social media presences one can have. We couldnt stop ourselves from sharing this here. So check the presentation below and let us know what you think!
Social Media ‘Does’ Influence Buying Decisions
The fact that social media influences one and all is known but to what extent has always been an area of unknown. Not anymore if the recent findings from a report are to be believed.
A recent report states that more than one-half of Facebook fans stated that social media influences their decisions and 67% of [...]
Social Media Growth & Future In India
Here is a presentation I gave at Social Media Club Mumbai recently. Its called ‘ Social Media and Social Media Marketing Evolution in India 2005-2010′. It tracks the growth of social media in India in the last 5 years and also gives a peek into the future of social media in the country.
Social Media Evolution [...]
State Of Social Media (World Statistics)
Social media has been in existence for more than half a decade now and the growth has been phenomenal to say the least. That is the very reason today we initiate this blog on social media. Socialtrakr will track social media news and trends and shall bring you best of social media jumbo mumbo is [...]
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- Facebook’s New Effort To Capture The Mobile Sphere
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