Google has announced that businesses should not use ‘Google+’ until it becomes suitable for them. As of now, ‘Google+’ supports user activities only. If brands tend to use it, they will face certain problems. In a post, accompanying a YouTube video on Google+, Product Manager Christian Oestlien wrote citing a simple example, “It was kind of an awkward moment for us when we asked Ford for his (or was it her?) gender!”
Oestlien assured the brands that very soon (probably later this year), they will come up with a solution for brands. ‘Google+’ is just 9 days old, but already some top brands started showing interest in it. Taking this into account, Google said that over next few months, they will conduct experiments with brand-oriented accounts. In fact, Google wants to hassle up the process to facilitate brands as they opened a Google Spreadsheet to collect application from “non-user entities.”
The reason behind Google not allowing brands to use Google+ now has been adequately addressed by Oestlien, “How users communicate with each other is different from how they communicate with brands, and we want to create an optimal experience for both.” The fact that Google does not want to lower the standard of user satisfaction by allowing brands to promote their products on its platform is understandable.
The post by Oestlien reads, “The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses. We just ask for your patience while we build it.” For now, Google said that they will work closely with companies to shut down non-user profiles that they have created, “In the meantime, we are discouraging businesses from using regular profiles to connect with Google+ users. Our policy team will actively work with profile owners to shut down non-user profiles.”