Facebook may be the most popular Social Networking site in the world where 78% teens have created a profile and 69% are still active, but the past few months have seen them delete their Facebook accounts feverishly.
The graph below shows the Google Trends result for ‘how to delete Facebook account which clearly seems to be on the rise. It was at its peak somewhere in May 2010. An astonishing fact is that this phrase was most searched in Delhi when we look in terms of all the cities in the world.
According to a study from OTX and virtual fashion site Roiworld, nearly one in five teens (19%) with a Facebook profile had decreased or discontinued their use of the site as of April 2010. In addition, 9% of teen internet users said they had a Facebook profile but had completely abandoned it.
The Roiworld survey of 600 teens (age 13 – 17) found that while teens spend around 80% of their online time on social networks,Facebook’s popularity is beginning to fall drastically. While about 45% say they have lost interest, 16% said they are leaving because their parents have joined and 14% think “too many adults/older people” now use the social network.
Facebook is definitely not going the ‘Orkut way’ but we are waiting to see what it does to contain its large teen audience.
