Last year a study by Nielsen had concluded that Bing was the fastest-growing search engine in the U.S. after it had a growth of over 22%. Now it seems like Twitter has taken its place. With a whopping growth rate of about 33% over the last one year its co-founder might have managed to prove that its more than just a micro-blogging site.
According to its co-founder, Biz Stone, the micro-blogging site has reached over 800 million search queries. That’s over 24 billion in a month, way ahead of Bing (4.1 billion) and Yahoo (9.4 billion) combined but still lagging behind Google by a huge margin which supports about 88 billion search queries per month.
Maybe this is success is exactly what Twitter had always wanted. If we go by what Biz Stone spoke about at the World Innovation Forum Twitter seeks to shun the social networking site image it has acquires since the very beginning. They claim to be an information network or a source of new with social elements to it.
Biz also had some tips for companies trying to enter the Twitter-sphere. “I usually tell people who are just getting started: Search for your company or brand name or the name of your restaurant, and see what people are saying,” he suggested to the crowd. “You don’t necessarily have to immediately develop this strategy. What you can do is you can see if users are misinformed or if they have questions, and then you can jump in.”
Twitter is growing in leaps and bounds but do they know what they exactly want? Only time will tell.
