Its a dream for any Facebook fanpage to be ranked high in search results. It not only increases the traffic to the fanpage but also helps build and maintain the brand reputation. Currently there are only a few people competing for placement within Facebook’s search results. Hopefully this post will give you a better idea as to how Facebook Search works.
Get your Facebook fan page up and properly optimized:
A fanpage by your name is necessary not just because you want to drive sales, but because you want to protect your name. This is just like someone owning your domain name. In no time a fanpage of your brand any pop-up with negative feedbacks being published. So it is necessary to be aware and keep track of your fanpage.
Whoever has more fans wins:
As Facebook operates on a primitive SEO and hence the fanpage with more number of fans is displayed first. Users are judging the real fanpage by fan count and how nice the profile picture is. In fact, when you post a fan page in your status, it automatically shows the fan count. Who says that size doesn’t matter?
Your Facebook page may outrank your regular page in Google and Bing:
Yes, because of Caffeine and the May Day update, stuff in Facebook is showing in regular search results. And as we’ve proven today, vice-versa. This is the first we’ve seen of items outside of Facebook now showing up in Facebook
Facebook search results are based on relevance to the user:
Facebook’s engineering team explains it here. In other words, when you create an object and then search on it, of course it will show up in your Facebook search results. You are connected to it, in the same way that if you search “Keith Wilcox” (a daddy blogger), it will surface first the Keith Wilcoxs you know, then the Keith Wilcoxs that are in your area, connected to your friends, and so forth. Same is true for pizza or whatever term you type in. Certainly, Google is personalizing, but not to the same degree.
All these tricks can definitely help you rank high in Facebook SEO. Do let us know how it helped you..
