Have mankind’s basic needs evolved to include time on the internet? From the results of a recent poll, it certainly seems that way! According to a poll on The New Business Blog, nearly 65% of us spend at least eight hours each day trolling the internet. It doesn’t take a math wizard to see that this represents, at minimum, 1/3rd of a day.
Survey results published by Harris Interactive suggest that adult Internet users are now spending an average of 13 hours a week online. About 14% spends 24 or more hours a week online, while 20% of adult Internet users are online for only two hours or less a week. The average hours spent online have increased from 7 hours from 1999 to 2002, to between 8 and 9 hours in 2003 to 2006, and surged after that. Using data provided by a recent Nielsen study, the infographic below provides some interesting data.
Here are the highlights:
- 5% of Americans use the Internet every day. Of those, 45% send or read email and 40% use search engines, but only 15% use social networks and only 5% play online games.
- Americans spends60 hours a month online. If you were to put those hours back-to-back, you’d be surfing the web for a whole month.
- While about 70% of American Internet users participate in social networking, nearly 90% of Brazil’s Internet population is a part of this trend. Around the world, Internet users now spend 22% of their time online engaging in social networking.
- Social media aside, the world spends 36% of its web time using email, engaging in commerce, performing searches. 42% of time is spent viewing content.
- In a single month, a web user visits 2,646 sites and logs on 57 times.
