Social media is literally defining sales and purchases on the web. Online retailers are benefitting a lot of social network users who friend or follow corporate pages. But being friends or following is not the only activity of social networkers. As per recent surveys visitors to Facebook and Twitter spend more money on the Web than Internet users.
On an average, Web users purchased less than $50 worth of goods online in 2010. On Facebook, the visitors who spend the most time on the site also spend the most dollars on online shopping, with an average of $67 in spending for the top 20% of visitors.
Also, as per PowerReviews, on Twitter higher spending did not correlate with increased usage, but site users did spend more than average, and more than most visitors to Facebook. Also retailers are now looking at social media to target savvy and frequent users with high disposable income. It is also observed that internet users who do not visit social networking sites spend considerably less online.
This increasing trend is sure to take social media marketing to new heights as more and more Social Savvy Consumers with high disposable income are out to be targeted. The only thing a brand should know is how to get their eye balls rolling over them.
