Social Media is growing tremendously and folks always said that it is a great platform for branding or marketing communications for that matter. But there is a new finding which reveals that Social Media is best when it comes to getting prospective customers for the company to try and buy the offerings.
According to recent surveys, social media can be a very effective channel for lead generation. In fact in the May 2010, a survey by Unisfair reveals that social media has a whopping 74% contribution among the recent emerging channels.
Lead generation was marketers’ first priority, with 66% saying it was their greatest concern for 2010, compared with just 17% who chose brand awareness.
Also a recent April 2010 Survey by r2integrated amongst US Marketing Professionals suggests that the main reason for them to have a Social Media Strategy was to increase Lead Generation.
On these lines, it is worthwhile to analyze the psyche of companies as well. Most of the marketer’s believe that rather than brand awareness, lead generation is a greater concern for 2010 where social media can turn out to be very handy. Also social media can do wonders for determining valuable leads based on interests and demographic information, since profiles can include exactly the type of data marketers are looking for.
Thus next time, anyone asks you what is Social Media best for, you know what you have to say.
i am looking for an in-depth tutorial about lead generation, can anyone post links ?~`.