Social Media Optimization and Search Engine Optimization work in sync with each other in today’s world of Social Media. Twitter is no exception to the rule and if you are a part of the twitverse, you would probably understand that. Search engines like google and others have now started showing up results on their search with regards to twitter. Now is the time to be on twitter and get searched by all your fans. Here is how can leverage from it.
Handling the Twitter Handle
Your twitter user name should consist of all the keywords that you think will people search for/ Remember, you have to keep it simple, easy to understand and search to rank it high.
Your Twitter BIO
Again this should be full of keyword that describes your brand and brand identity in the best searchable manner. The limit is 160 characters, so I hope you don’t waste them on words that have no search value. Keep in mind that Google will sometimes include your location in this. Make sure that you give a good location.
What’s in a Name?
Shakespeare rightly said “What’s in the Name”, but this was before the Twitterage we are living in. There is certainly a lot in the Name of the brand these days, as the search engines rank you on top if you enter the correct and full name.
What is with the Website URL thing?
Make sure not to use a link that has been shortened by using a shortner like bit.ly. However, you could do away with “www” as Twitter will only show the first 20 characters. This will also help followers to see the link before they click on it.
The Tinier the better
Tinyurl.com your links to get them better searched on search engines. By Using a URL Shortener like Tinyurl, search engines will recognize the link and rank it as well.
SEO your Twitter Display Picture
This is certainly an eye opener in the first place. One of the best tips and tricks for twitter SEO is that you can even SEO your profile picture! How do you do it? Just rename your image before you upload it. Put in as many keywords you can think of obviously related to your brand. Be careful not to add spaces.
Burn It Up
A lot of twitter users use RSS feeds for twitter for getting instant feeds. Just like a blogger uses RSS feeds to increase the popularity of his/her blog, the same you can express your tweets on search engines.
Following and Followers Game
Get you account active by have a decent ratio of followers: following. This would help you increase awareness with search engines.
Favorite
Twitter Favorites with Keywords: Make sure that some of your favorite tweets contain keywords, key phrases and relevant links.
Get Done With It
This is where, it differentiates your brand from other brands. Probably the most important part of your Twitter SEO is to make sure that you are submitting your Twitter profile and RSS feeds to directories. Mentioning the handle in all blog posts and forums is inevitable.
Tweak your Tweets
Make sure that your tweets contains keywords and phrases that you want search engines to pick up. Use #hashtags so that search engines can pick it up. Search engines are already ranking these and this will only help people to find you in Twitter search.
Let us know how this helped you in better ranking your Twitter Profile for Brands on Search Engines.
