The fact that social media influences one and all is known but to what extent has always been an area of unknown. Not anymore if the recent findings from a report are to be believed.
A recent report states that more than one-half of Facebook fans stated that social media influences their decisions and 67% of Twitter followers reported the same.
Among Facebook fans, the top reasons for being a fan were being a customer (49%) and to show support (42%), with discounts and promotions coming in third (40%). while 34% found it entertaining to be a fan! On Twitter the numbers were slightly higher as the customer won out (51%), discounts (44%) and fun (42%).
All in all the above statistics show the fans and followers are not a fad and they actually impact the buying decisions. While the study is done in the US im sure similar results would be seen the world over where the usage of social media and the time spent on the platform is also rising.
